Mass Consumption and Mass Media
Firstly, new techniques, especially those produced by the digital revolution, could very well portend a process of demystification in the arts. Many exciting new art products come into being. Moreover, digitally produced and digitally distributed music, images and moving images will be cheaper to produce and to distribute than their predecessors were. At this time, some of this phenomenon’s products are de facto free, but that situation may not last much longer.
On the one hand mass-produced new products are reaching larger audiences all over the world. On the other hand the smallest scale at which products can be profitably produced is becoming ever smaller. This means that there is more room for larger varieties of specialized products. Moreover, fragments of older artworks, be it legally or illegally, are increasingly being incorporated in newer works, thus rendering authenticity an ever more relative concept.
The same problem we saw with the withering of borders comes up when we consider technological change since it’s difficult to get a perspective on one’s own generation. Is the impact of technological change more profound today than it was in earlier times, for instance, during the introduction of the printing press or the introduction of electricity?
Secondly, the current technological evolution continues to aggrandize the growing body of mass-produced artwork. Apart from the phenomenon of printing, the large-scale reproduction of high quality art works only began to take off in the twentieth century. Although the two are related, the mass production of art is probably more likely to herald a less exceptional economy of the arts than the digital revolution. Hair removal prices.
For centuries, original works of art have been copied. It’s only the astronomical numbers of reproductions and the speed at which they can be reproduced that has changed. In a literal sense, many artworks have become ‘common’. Unprecedented numbers of people reading books, listening to cds, watching television and surfing the Internet end up sharing original artworks. One could argue that when the numbers become this large, it becomes more and more difficult to associate the consumption of art with exclusivity. Therefore, it just seems to lose its former status.